Web Content
Tell me your story and your intentions and I will create content for your website from your point of view. Your home page must draw in the reader from the first sentence. As the old saying goes, facts tell but stories sell. I like to include a series of stories that tell what you do for your customers. Not what you offer, with all the facts and numbers, but what you do. How your clients feel as they go through your process. What they say about you.
Of course, the facts and figures are added in, once the reader is interested enough to want to learn. Pictures are essential, too, and I will help you to select the ones that match the tone. Let me help you find an attractive way to embed the content.
Additionally, you want your website to appeal to your ideal customer. Let me ask you five key questions to help you become the go-to expert in your crowded field.
Web Appearance
Are you aware that certain colors describe you? Let me help you find your colors and let us find how they can play into the look of your website. I am happy to work with your web developer so that your site has a unique look.
Newsletters
Sales increase after a newsletter goes out, whether one in paper or online. Perhaps it is a matter of blending seasonal content with relevant information for a fresh look. Always, the tone and language are most effective when they are consistent with your website. I am pleased to create relevant newsletters or blogs for you.
Brochures
To be effective, it must be sparse yet full of compelling information. Many develop their own brochures and say way too much. Let me work with you and your graphic artist so that the result is a beautiful piece of art that draws the reader from start to finish.
Customer Stories (Case Studies)
How does a customer fare under your guidance? How do you create a thorough yet seamless and (hopefully!) enjoyable experience? What kind of follow-up do you employ and how does the customer benefit? Let me tell that story to future customers.
Social Media
Content in social media posts is most effective when it matches the tone and focus of your website and newsletters and more. You want to be brief and to the point while being interesting and interested. I am happy to advise on or to prepare the content of your posts.
PowerPoint Presentations
Do you have the opportunity to make a PowerPoint presentation? Let me help you create an interesting yet content-rich presentation that is clear to your audience and easy for you to present. Succinct language is often the key to success.
Reports
For those who need to create reports from surveys or meetings, please rely on my experience. I have written reports for corporate executives for several decades and know the importance of saying a lot by saying a little.
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